07The team
The people behind ARIC.
Three of us, building the tool we wished the trades already had.
ZBZeb Benson
Co-Founder
BSBrad Steele
Co-Founder
WBWill Bennett
Co-Founder
ARIC handles the invoicing, quotes, and job records that eat your evenings. Built for every trade, from electricians and plumbers to landscapers and handymen.
*Based on the admin load trade businesses typically report, not on measured results. ARIC is pre-launch. We'll publish real figures once our first businesses have run a full quarter.
Most trade businesses lose a whole evening a week to admin nobody enjoys and nobody bills for. Here's the shift — and how a day actually runs once ARIC is handling it.
ARIC works in the background while you work. Here's a normal day.
Open the job on your phone. Client details, the quote, and full history are already there.
Add hours and materials in two taps between tasks. Nothing to decipher later.
ARIC already assembled it. Review, tap send, and it's with the client before you pack up.
No kitchen-table admin. Ask Aric what's paid and what's on tomorrow.
Most trades run on four or five disconnected things: a notebook, a spreadsheet, a photos folder, an invoicing app, and memory. ARIC replaces all of it with one place where every piece talks to the others.
Log an hour against a job and it's already on the invoice, in the client's history, and in your numbers. Nothing to re-enter. Nothing to reconcile.
Your records only help if you can get answers out of them. Aric is the AI assistant inside ARIC. Ask in plain English, get a straight answer in seconds. The office manager you don't have to hire.
Any client, job, quote, or invoice, found and summarized without scrolling.
Aric spots overdue invoices and drafts the follow-up for you to send.
Plain-English answers about profit, hours, and clients. No reports to build.
Six things ARIC does so you don't have to. Pick one.
Everything you logged on the job is already itemized. Review it, hit send, and a professional PDF lands with your client the same day. No typing, no templates, no evening admin.
Build a clean, professional quote in a couple of minutes on-site while the client is still standing there. When they say yes, one tap turns it into a live job and nothing gets retyped.
Every active job on one board: what stage it's at, what's been logged, what's been invoiced, and what's still owed. The whole business at a glance instead of in your head.
Two taps to add an hour or a part, right when it happens. It flows straight onto the correct invoice and into your job costing, so nothing gets forgotten and nothing gets under-billed.
Every client gets one profile with their whole history: jobs, quotes, invoices, notes, what you charged last time. Walk into the next call already knowing the context.
See what's paid, what's overdue, and where the money actually comes from. No spreadsheet gymnastics, and if you'd rather just ask, Aric will tell you in a sentence.
Against the two things most trade businesses use today.
| Paper & spreadsheets | Generic invoicing app | ARIC | |
|---|---|---|---|
| Where your records live | Van, glovebox, three files | Invoices only | Clients, jobs, time & invoices in one |
| Time to send an invoice | 20 to 30 min, that evening | 10 min of retyping | About 30 seconds, on-site |
| Job profitability | Guesswork | Not tracked | Costed per job, automatically |
| Ask questions in plain English | No | No | Aric answers instantly |
Not at all. If you can use your phone, you can use ARIC. It's built to be usable on-site, one-handed, between jobs.
Yes. ARIC is designed phone-first. Log hours and materials, send invoices, and ask Aric anything right from the job.
Yes. We'll help you import your existing client list during setup, so you're not starting from scratch.
Aric is built into ARIC. Ask it about any client, job, quote, or invoice in plain English and get an instant answer. It can also chase overdue invoices for you.
Pricing lands at launch as one simple plan, with no per-feature charges. Early-access businesses get founder pricing locked in for life.
Your data is yours. It's encrypted in transit and at rest, backed up daily, and never sold.
We're onboarding our first group of trade businesses now. Join early access below and we'll be in touch to set you up.
Move the sliders to match your week. The numbers update as you go.
An estimate from the figures you entered: your hourly value multiplied by the admin hours ARIC removes, across 52 weeks. An evening counts as 4 hours. Not a guarantee of results.
ARIC is onboarding its first group of trade businesses. Join early access and you'll get our best rate, locked in for good.
We'll be in touch shortly to get you set up.
ARIC is pre-launch, so there is nothing here to show you — and we would rather leave it empty than write our own.
When the first electricians, plumbers and landscapers have run real jobs through ARIC, their reviews appear here word for word — the critical ones too. Until then this space stays honest and empty.
Three of us, building the tool we wished the trades already had.
ZBBSWB